For this project called “apples and pears” we were asked to work as a product designer to create an imaginative packaging design for a fruit or vegetable that we were assigned at random. We were given the opportunity to gain an understanding of the design development process. We were creating the work for a client such as a super market and we were there to try and sell our designs of our fruit or vegetable as best as we could. For this project we were given four college weeks and one week during half term to complete the project. The unit that we were working towards was “Unit 10- Characteristics and contexts in art and design.”
One of the first things we did was gather packaging research. We did this by going into Kendal and going through various different shops to look at any packaging there was to use as inspiration and initial examples.
After we had gathered information from the shops of Kendal we then went onto researching our own specific fruit or vegetable. I did this initially by drawing and taking pictures of the fruit that I was given which was a plum. After writing all the basic characteristics of it such as, colour, texture, size, shape and weight I then went onto cutting it open and then writing down anything there was to write such as its internal colour, smell, taste, moisture and then any information about the seed as well.
In my design I didn’t revolve it around the fruit too much but I did keep the fruits colour and the shiny and smooth texture it has within the design.
I was only able to attend one of the three extra workshops that were on during the course due to complications with travel, but the one I was able to attend was a fonts workshop which showed us different types of techniques and methods for creating our own fonts. The workshop helped me understand how to use the different tools in illustrator to create fonts such as the ones in the image below. We made these fonts by using illustrator effects and using all the different paint, drawing and shape tools to build upon letters and to take elements away. I also learned how to masks and multiple layers to use images within fonts. Even though I don’t use font that often, These methods and tools can still be used to edit other things such as images, designs and diagrams so I found this workshop really helpful.
There were also several workshops during the course that were mandatory such as a Maquette, repeat pattern and a rendering workshop. Out of all of these workshops I found the rendering the most useful because I mostly work with pens, pencils and paints. So a workshop that showed us how to use those tools to create a good looking rendered drawing was really useful for this project and in general.
Initially I had several ideas and one idea that I was set on but ended up ditching. One idea was to replicate an old wooden beer create and then to fill it with unique glass jars that all had plums stored inside. Another idea was to make a big, glass plum that acted as a jar for plums, so the lid was the top of the plum that could be pulled off and the whole thing was translucent with a purple tint. another idea was to simply create a tube like a tennis ball tube but that seemed far too boring. Twice within the projects weeks we’d go through peer assessment where we’d talk about each others ideas and then give them feedback on what we thought they could do to improve their ideas.
The feedback that I got was very useful, I was given different ideas on how to represent the crate and what it should be made out of and how i should interpret the plum more into the package. For example one suggestion was to have the word plum carved out of the wood or the material that I was going to use for the package, another idea was the make the less spherical designs more plum shaped so they could replicate the plum more.
In the end I decided to develop an idea that I wasn’t one of my main ideas but once I thought about it more I started to like the idea more and more. The idea was to create a octagonal prism and to have each of the eight sides to have its own separate compartment.
For the final model I used an A2 piece of card which I drew the shapes net out on but it was difficult to get everything in line which. After I had draw it out I simply cut out the net using a Stanley knife. I stuck the whole thing together with glue and then covered the whole maquette with a repeat pattern that I made earlier on in the project. It could’ve been a lot better if I had included all the separate windows of the chambers as well within the maquette just by cutting them out but I feel that the model that I made was too small for that. I was also thinking of implementing a refrigerating element to the design. The core of the prism is empty at the moment so I decided that that would be where all the refrigerating equipment would go.
For the orthographic drawing I used illustrator and very basic shapes because even thought the design is an octagonal prism when in the front and side profiles, its simply made up of rectangles and octagons which weren’t very complicated to make. I then used red lines and arrows to show the lengths of a majority of the sides. We were taught how to make these drawings in a workshop where we were taught how to use the different tools and shapes and what is needed to make an accurate orthographic drawing.
The perspective drawing was the hardest part of the final design process because the prism had really complicated proportions so it was hard to get them right. This was because the octagons on each end of the prism are a lot harder to get into proportion then say a triangle. So by using the methods I learned during the perspective drawing that used multiple triangles to get the right points.
What I like about my final piece is how it is simple but is a little bit complicated and overall I’m happy with my final design even if it isn’t very practical for home purposes.I think that the package works well with plums even if it doesn’t represent it very well. I think it works well with plums because each chamber is just big enough to fit twelve plums all in a line which means that in total it can hold 96 plums which is a lot but this product wasn’t meant to be for households but instead for supermarkets and in the shops where they will be stored,